通过对中日旅游服务贸易国际竞争力的比较研究背景及意义阐述，从贸易国际市场占有率、贸易竞争力指数、显示性比较优势指数和显示性竞争优势指数四个竞争力指标进行对比，得出中日两个旅游服务贸易的国际竞争力数值?；谥鞒煞址治龅幕∩?，得出中日旅游服务贸易国际竞争力的综合得分，而后进一步对中日旅游服务贸易国际竞争力的影响因素进行分析。选取中日两国的旅游国际竞争力综合得分差值作为旅游服务贸易国际竞争力的指标并设为因变量，选取两国旅游业从业人员数量、国际航班线数、旅行社数量以及国内居民旅游消费、旅游行业的贸易总额占 GDP 比重等差值作为自变量，使用检验方式验证自变量对因变量存在显着影响。立足于实证结果与我国旅游服务贸易的发展现状，从政府、行业、企业三个层面提出相应的建议，以进一步提高我国旅游服务贸易国际竞争力。
As one of the countries with better development of tourism service trade in Asia,Japan's geographical location, cultural background and consumption behavior have morecommon points with Chinese residents, so as to further clarify whether China's tourismservice trade can show higher competitiveness in countries with similar internationaldevelopment prospects. Choose to compare with Japan's tourism service trade oninternational competitiveness.
Based on the comparative research background and significance of the internationalcompetitiveness of China-Japan Tourism Service trade, this paper contrasts theinternational competitiveness of two tourism service trade in China and Japan bycomparing the international trade market share, Trade Competitiveness Index and RevealedComparative Advantage and Revealed Competitive Advantage Index four competitivenessindices. Based on the principal component analysis, the paper obtains the comprehensivescore of the international competitiveness of China-Japan Tourism Service trade, and thenfurther analyzes the influential factors of the international competitiveness of China-JapanTourism service trade. Selecting the comprehensive score difference of tourisminternational competitiveness of China and Japan as the index of internationalCompetitiveness of tourism service trade and setting it as the dependent variable, select thenumber of tourism practitioners in the two countries, the number of international flights,the number of travel agencies and the domestic residents tourism consumption, tourismtrade total proportion of GDP as an independent variable verify that the independentvariable has a significant effect on the dependent variable. Based on the empirical resultsand the development of China's tourism service trade, put forward correspondingsuggestions to improve China's tourism service Trade international competitiveness furtherfrom the standpoint of the government, industry and enterprises.
Key Words: trade in tourism services, international competitiveness, China, Japan