New economic forms are rising rapidly in the information age, changes incommunication and communication have led to disruptive changes in consumptionpatterns and production patterns. Since the industrial revolution of the traditionalsocial characteristics, the economic rules and way of life by the huge impact to thetraditional large enterprises face unprecedented competition pressure, speed ofchallenges and opportunities for a broader space and at the same time appear inthe eyes. How keen found that rapid change, embrace era, redefining therelationship between human and enterprise, adapt to new business rules, establishnew management model become the urgent needs of each enterprise.
Through reading related literature both at home and abroad, this papersummarized and analyzed the domestic and foreign scholars on the managementmodel, the age of the Internet, new media, Haier change of the status quo, foundmanagement for enterprise management model of information age after thereconstruction and Haier micro enterprise management model of research is still inthe exploratory stage, did not go deep into the micro enterprise level, therefore,this article choose the micro enterprise angles, study Haier micro enterprisemanagement model innovation. Traces the evolution of management theory andmanagement theory, new media and new media environment, small and microenterprise theory, put forward the understanding of the connotation andcharacteristics of new media, the summary of the characteristics of the small andmicro enterprises, the development trend of information age management modelof thinking. This paper introduces the general situation of Haier group, thedevelopment of strategic management, the content of the networking strategyinnovation, analyzes the micro enterprise management model of Haier, microenterprise development status and achievements, at the same time, puts forwardand analyzes the existing contradiction and the main problem of Haier microenterprise management model under the new challenge. To Haier microenterprises as the research object, using literature method, interview method, caseanalysis, combining theory and practice, put forward the innovation characteristics of Haier micro enterprise management model, focus on analysis and research ofHaier micro enterprise human resources management, financial management,R&D marketing management model innovation and the nature of the content.
Haier's exploration of management innovation is not an accident, but an inevitablechoice for the survival and development of traditional Chinese enterprises underthe great changes of the times. This article through to the Haier micro enterprisemanagement model innovation system analysis research, find new ideas, newmethods of management in enterprise, discusses Haier micro enterprise innovationmanagement model to create huge commercial value of the drive and processes,can for the transformation of traditional large enterprises, micro enterprisemanagement model and actively seeking similar platform, small change oforganization in order to provide the beneficial reference, at the same time for ourcountry leads the world to create the management mode of theory revelation,beyond Industry 4.0, for our country enterprise implement corner overtakingprovide effective application research.
Key word: Haier; micro enterprise; management model; innovation; new media