Abstract：The State Council's No. 46 document on the development of the sports industry and the No. 76 document issued by Guangdong Province have pointed out the direction for the development of the sports industry in Guangdong. While promoting the development of the sports industry, the demand for talents in the sports market has increased sharply. In order to cultivate high-quality talents that meet the requirements of job requirements, we can provide a building power for the vigorous development of the sports industry. Taking the sports operation and management profession as an example, the survey research method is used to analyze the career development path of the graduates based on a large number of survey data, which serves as a link bridge between market demand and talent training and provide career planning references for graduates.